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Targeting and Retaining Better, Long-Lasting Donors
Tom Morley

Strategies for building lasting, rewarding relationships with individual supporters that will consistently sustain your nonprofit.

Price: $299.00
Targeting and Retaining Better, Long-Lasting Donors

It is essential for nonprofits to target and retain the best donors. You need people who love what you do, and who will be there to give you financial support not just once, but over and over again. Without consistent, repeat supporters, nonprofits are at the mercy of one-off donors, with their unclear motivations and wavering commitments. And when you call for help, they don’t always answer the phone.

How do you find lifelong benefactors? It’s about finding the right groups, learning about what makes people tick, finding common ground, and giving back when they give to you. Many nonprofits, however, aren’t looking for these types of relationships. They’re looking for anyone with money, casting wide nets and using every method from “traditional” to “trendy” in hopes of hooking enough contributions to sustain themselves for another year. The efforts are significant, results are unpredictable, and the donors you get may not come back. Nonprofits: There’s a better way.

Please join Tom Morley for strategies for building lasting, rewarding relationships with individual supporters that will consistently sustain your nonprofit.

WHAT YOU’LL LEARN

  • Just a sampling of what this webinar will cover:
  • Why “blanketing the donor market” isn’t cost-effective, but targeting is
  • How to get to know prospects and donors on a personal level
  • How to determine who should be your focus, and who to avoid
  • How to guide people’s “journeys” from initial contact to conversion to retention
  • Ways to reach your “target markets” through focused outreach strategies
  • How to measure results and adapt approaches to maximize success
  • AND MUCH MORE!
Price: $299.00

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PRESENTER

Tom Morley

WHAT'S INCLUDED

  • Access your training anywhere, with a computer, tablet or smartphone.
  • Engaging and up-to-date training to support your career and your organization.
  • Handouts you can distribute to your board and staff.